The marketing automation you say something? No? Well, we propose today to discover how this marketing technique cans double the sales of your e-commerce.
What is marketing automation?
Still called automated marketing or marketing automation in English, marketing automation is a set of techniques whose purpose is to trigger and implement campaigns without the need for human intervention.
- In a nutshell, marketing automation is used to mechanically do repetitive tasks through preconceived marketing schemes. Its goal is therefore to lighten the work of e-merchants considerably.
- Indeed, it is sufficient to define once the actions to be performed so that they are triggered when the conditions are met by the leads (contacts) or customers.
- Emails, for example, are excellent starting points for automated marketing campaigns. Useful, additional and personalized content can thus be transmitted automatically, without anyone intervening.
- This automation also helps e-merchants improve their productivity and save time by quickly processing an impressive number of leads.
The benefits of automated marketing for your e-commerce
In the face of increased competition, making e-commerce business flourish is becoming increasingly difficult. In addition to product quality and customer loyalty, you need to innovate and make a difference.
For that, instead of killing yourself, it’s possible to use automated marketing to do recurring tasks.This tool is a true collaborator that will help you save time and focus on your marketing strategy, as well as your customers and their needs.In addition, you can at the same time limit human errors and improve reliability. You can try this marketing automation software for the best deals.
On the other hand, automated marketing is also a great way to do more for your customers, without spending more time.Indeed, nothing better to please a shopper than to think of making a gesture for a special occasion such as his birthday, Christmas or his first year of loyalty. Automated marketing can help you build consumer loyalty and sell without having to lift a finger
Thanks to this technique, you will be able to implement a personalized email marketing strategy.That is to say that according to the predefined scenarios, you will also be able to engage sending’s of messages according to the way your buyers behave (purchase act or not).Depending on your imagination it is up to you to take advantage of the countless possibilities of marketing automation.
The different campaigns of marketing automation
There are many marketing automation campaigns. As mentioned earlier, you can, for example, use it to launch email marketing campaigns.For example, after the purchase, you can send an email with similar or complementary products to those ordered. In case of abandonment of basket, you will be able to remember to the surfer by telling him that he can still finalize his purchase.
All this fully automatically, of course
You can also use this strategy to automatically send targeted content to your consumers. After purchasing a product, you can, for example, offer usage tips to help you get the most out of your articles.The goal is to increase his satisfaction and to make sure he comes back regularly to your online store to order new products.